Different Types of Ad Accounts
An Ad Account is the main focus of Facebook Paid Marketing. Depending on Spending Limit and Access Level and some other Accessibilites there is many type of Ad Account Available.
Such As, Personal Facebook Ad Account, Business Manager Ad Account, Agency Ad Accounts, Shared or Access-Based Ad Accounts etc. Also Different ad accounts have different daily spending limit.
1. Personal Facebook Ad Account
A personal ad account is automatically created with every Facebook profile.
Key Features
Linked directly to a personal Facebook profile
No Business Manager required
Quick and simple setup
Limitations
Very low spending limits
Limited access and control
Not suitable for business scaling
Higher risk of ad account restriction
Best For
Beginners who want to test Facebook ads with a small budget.
2. Business Manager Ad Account (Recommended)
A Business Manager ad account is created inside Meta Business Manager (Business Suite) and is the most professional setup.
Key Features
Higher daily and lifetime spending limits
Advanced security and verification options
Ability to add multiple users and roles
Manage multiple Pages, ad accounts, and Instagram profiles
Better stability and long-term performance
Limitations
Requires proper setup and business verification
Slight learning curve for beginners
Best For
Businesses, brands, and agencies planning to run ads seriously and scale.
3. Agency Ad Accounts (Partner Ad Accounts)
Agency ad accounts are premium accounts usually owned by Meta partners or large agencies.
Key Features
Extremely high or unlimited spending limits
Strong account stability
Faster support response
Can run ads even when regular accounts face issues
Limitations
Not available to everyone
Often rented, which can be risky if the provider is not trustworthy
Best For
High-budget advertisers and agencies managing multiple clients.
4. Shared or Access-Based Ad Accounts
Instead of creating a new ad account, businesses can give access to an existing ad account.
How It Works
The ad account owner stays in control
Access is granted via Business Manager
Permissions can be limited or full
Advantages
Full ownership remains with the business
No need to create new ad accounts
Best For
Client–agency relationships where transparency and ownership matter.
What Are Facebook Ad Account Limits?
Ad account limits are restrictions set by Meta to control how much and how fast an advertiser can spend or operate. These limits help Meta reduce fraud, spam, and policy abuse.
Limits vary based on:
Account type
Account age
Payment history
Policy compliance
Business verification status
Types of Ad Account Limits
1. Spending Limit
This is the maximum amount you can spend daily or overall.
New personal ad accounts usually start with very low daily limits. Normally it Starts from 50$.
Business Manager ad accounts increase limits over time. Good Accounts have 1000-10000$ limit.
Agency accounts have very high or no visible limits
💡 Consistent spending + clean policy history = higher limits
2. Ad Account Creation Limit
Meta restricts how many ad accounts you can create.
Personal profile: Limited number
Business Manager: Depends on BM trust score. From 2 to 2500 Ad Account Can be created depending on BM.
Verified Business Managers can create more ad accounts.
3. Campaign, Ad Set & Ad Limits
Each ad account has limits on:
Number of campaigns
Number of ad sets
Number of ads per ad set
These limits usually don’t affect small advertisers but matter when scaling aggressively.
4. Payment & Billing Limits
Limits may apply to:
Card spending
Threshold billing
Failed payment retries
Frequent payment failures can:
❌ Lower trust
❌ Freeze spending
❌ Trigger reviews
5. Policy & Restriction Limits
If Meta detects violations:
Spending can be capped
Ads may stop delivering
Account may be partially or fully restricted
⚠️ One serious violation can permanently damage account health.
How to Increase Ad Account Limits (Safely)
Use real business information
Verify your Business Manager
Warm up accounts slowly
Avoid sudden budget jumps
Maintain clean ad creatives
Use stable payment methods
Meta rewards trust, time, and consistency.
What Is the Ad Account Marketplace?
The ad account marketplace is an unofficial ecosystem where ad accounts—especially high-limit or aged accounts—are sold, rented, or shared.
⚠️ Important: Meta does not officially support buying or renting ad accounts.
Types of Marketplace Ad Accounts
1. Rented Agency Ad Accounts
Provided by agencies for:
High spending
Faster scaling
Bypassing low limits
🔴 Risk:
If the agency loses access or violates policy, your ads stop instantly.
2. Aged Ad Accounts
Older accounts with:
Spending history
Higher trust score
Better limits
🔴 Risk:
Not Having Ownership
3. Shared Access Accounts
You get advertiser access to someone else’s account.
🟡 Safer than rentals, but still risky if owner’s account gets flagged.
Marketplace vs Owned Ad Accounts
Feature | Marketplace Account | Owned Business Account |
|---|---|---|
Ownership | ❌ No | ✅ Yes |
Stability | ✅ Very Stable | ✅ Difficult to Obtain Stability |
Recovery | ✅ Depends on Marketplace | ✅ Possible |
Long-term safety | ✅ Depends on Marketplace | ✅ Safe |
Should You Use Marketplace Ad Accounts?
✔️ Use marketplace accounts only if:
You understand the risks
Short-term campaigns are needed
You trust the provider fully
❌ Avoid marketplace accounts if:
You’re building a brand
You want long-term stability
You need Meta support access
Final Thoughts
Ad account limits are normal and intentional, not a problem. The real mistake is trying to bypass limits instead of growing trust. While ad account marketplaces may look tempting, they carry serious risks. You need to check quality and reviews throughly before buying from a marketplace.