What is Ads on Facebook/Meta Platforms?

Ads on Facebook is the Paid Promotion that businesses use for better reach to the audience. It mainly reaches people on the meta platforms such as Facebook, Instagram, WhatsApp, Audience Network, and Messenger. Ads mainly use Facebook/Meta’s data to better reach a certain type of audience with specific needs.  

Where Facebook Ads Appear

Your ads can show in multiple places, like:

• Facebook Feed

• Facebook Stories & Reels

• Instagram Feed

• Instagram Stories & Reels

• Messenger Inbox / Sponsored Messages

• Facebook Marketplace

• In-stream videos

• Audience Network (apps & websites outside Facebook)

These placements help maximize reach and optimize performance based on your objective.

Why Businesses Use Facebook Ads

Businesses of all sizes rely on Facebook Ads because they offer:

High Targeting Power

You can reach people based on:

• Age, gender, location

• Interests & behaviors

• Custom audiences (your website visitors, app users, customer lists)

Low Cost Compared to Other Platforms

With proper optimization, you can get leads or sales at a very low cost.

Massive User Base

Billions of daily active users across Facebook + Instagram.

Scalable Results

From small businesses to global brands, campaigns can scale gradually without losing performance.

Advanced Tracking

Meta Pixel & Conversions API allow data-driven decision-making.

What You Need Before Running Facebook Ads

To start advertising, you must have the following:

A Facebook Page

Ads can’t run from personal profiles.
Create or access a business page that will represent your brand.

A Meta Business Account / Facebook Business Manager (Recommended)

This helps you:

• Manage assets (Pages, Pixels, Ad Accounts)

• Control permissions for agencies or team members

• Keep everything organized and secure

(You can run ads without Business Manager, but it’s not scalable.)

An Ad Account

This is where:

• You create campaigns

• Manage billing

• Track performance

Each Business Manager can have multiple ad accounts depending on their limit. It is important to know that different ad accounts have different spending limits. To know more, Click Here.

A Valid Payment Method

Accepted methods differ by country, but generally include:

• Debit/Credit cards

• PayPal

• Manual payments (Top-up accounts)
  
  

A Basic Marketing Objective

Know what you want:

• More Page Likes

• More Messages

• Website Traffic

• Sales/Leads

• More Views

• More Comments